Bachelor's of Business Administration
Program Highlights
The BBA program aims to provide students with both technical and practical knowledge for making well-informed business decisions. After a year of comprehensive business education, students have the option to specialize in either Digital Marketing or Management.
Choosing to major in Digital Marketing within the BBA program allows you to delve into areas such as social media marketing, mobile strategies, and business intelligence. This knowledge can be applied to execute contemporary marketing campaigns for various types of organizations.
Opting for a major in Management within the BBA program enables you to acquire technical knowledge and leadership skills essential for entering the management profession. Graduates can pursue successful professional careers in their chosen industry or venture into entrepreneurship by starting their own businesses.
Curriculum
In BBA program, international students attend classes together with Taiwanese students. All courses are 100% English.The minimum graduation credits are 128 credits. The program is carefully designed to furnish students with a solid grounding in theoretical knowledge and vital business skills.
Our fundamental courses provide an introduction to the theoretical framework and structure of the business environment. This includes exposure to various aspects such as management, economics, accounting, ethics, finance, and marketing.
Our advanced courses are taught through case studies and practice-based projects, with the objective of providing practical insights. The goal is to exemplify real-life scenarios of business organizations, their operations, and the individuals engaged in them.
To learn more details of course structure, please see BBA program below.
Career posibilities
Possessing a bachelor's degree in business administration signifies to employers that you have the necessary knowledge to contribute to the success of a business. Following graduation, students have the opportunity to initiate their own businesses, take on roles as business managers, or pursue a career in marketing. Another viable path for BBA graduates is to become management analysts or consultants, as these roles demand a comprehensive understanding of the workings of different business components.
Admission Requirements
1.High school diploma.
2.Full transcript of high school diploma.
3.English proficiency level CEPR A2 or above.
4.Statement of purpose(optional).
5.Financial statement (optional).
6.Recommendation letters (optional).